Diageo looks to Guinness for boost with challenging times ahead
Briefly

Diageo has faced steep declines in its share price due to increased tariffs, cooling consumer demand, and rising costs within the beverages sector. The company might report a profit drop to $5.65 billion for the year ending June, a decrease from $6 billion the prior year. While organic net sales growth is anticipated at 1.4%, strong Guinness sales in the UK and Europe have somewhat mitigated declines in key spirit categories like vodka. A 15% tariff on drinks arriving in the US from certain regions poses additional challenges ahead.
Tariffs, cautious consumer demand and increased cost pressures have weighed down businesses across the drinks industry, leading to a significant impact on Diageo's performance.
Analysts have predicted that Diageo will report an operating profit of $5.65bn for the year to the end of June, reflecting a drop from the previous year's $6bn profit.
Despite a slowdown in revenue growth, Diageo benefitted from strong sales of Guinness, particularly in the UK and Europe, helping to offset declines in other spirit categories.
The incoming tariff of 15% on drinks shipped from Europe, Mexico and Canada into the US adds an additional layer of challenges for Diageo and the industry.
Read at Irish Independent
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