"Ontario's premier, Doug Ford, has warned rye drinkers they will need to stock up if they want to keep consuming Crown Royal, as he promised to make good on plans to banish the iconic Canadian whisky brand from his province. Ford has since September been locked in a simmering feud over tariffs and economic nationalism with the multinational spirits maker Diageo plc."
"In September, Ford ceremoniously dumped a bottle of Crown Royal when Diageo announced plans to shutter its plant in Ontario and move its operations to the US, with the loss of roughly 200 jobs. This is what I think of Crown Royal, he said, telling reporters the company's owners were a few fries short of a Happy Meal and dumb as a bag of hammers."
"The whisky, first introduced 86 years ago to mark a visit by King George VI and Queen Elizabeth, has long stressed its Canadian roots in both domestic and international advertising. Sold in a distinct purple cloth bag with gold stitching, the drink is made with Canadian grains and water from Manitoba's Lake Winnipeg. While it was initially only available in Canada, a decision to sell it south of the border in the 1960s has made it the top-selling Canadian whisky in the US."
Ontario's premier, Doug Ford, has threatened to ban Crown Royal from provincial liquor stores and urged consumers to stock up, citing a months-long dispute with Diageo over tariffs and economic nationalism. Ford vowed to use the province's liquor control board to remove the brand after Diageo announced plans to close its Ontario plant and shift operations to the United States, costing roughly 200 jobs. Ford publicly dumped a bottle and insulted the company's owners. Diageo's decision followed global corporate shifts and US incentives to repatriate production. Crown Royal's Canadian heritage, distinctive purple bag, ingredients, and US market success are longstanding.
Read at www.theguardian.com
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