Healthcare
fromForbes
1 day agoWhen Medicine Becomes Content-The New Risks Patients Don't Always See
Doctors are transitioning from treating patients to building personal brands and engaging in the creator economy.
For more than 50 years, U.S. academic medical centers (AMCs) have been the global engine for pharmaceutical innovation, dedicated to medical education, scientific research, and patient care.
Amy-Jane Davies has been on six NHS waiting lists for 21 months, primarily for gynaecological surgery related to her endometriosis. Her symptoms include abdominal cramping, severe bloating, migraines, and fatigue, which have drastically affected her daily life.
Patients are increasingly selective in choosing their healthcare providers, demanding convenience, transparency, and personalised service at each point of contact. Dental practices understand that a positive patient experience can lead to strong word-of-mouth referrals and favourable online reviews, which directly impact their reputation in the market.
Most people leave doctor visits with prescriptions, but still feel unsure—instructions make sense, but no one asks about their life. In contrast, when a provider knows your name, remembers your story, and explains care in a way that fits you, the experience feels different—and that difference matters.
You get sick from staying inside, breathing the same germ-filled air. Open your windows, even for five minutes, to circulate the old air out and let in fresh air. Also, if you're taking your child to the doctor, don't wait to treat their fever because you want 'the provider to see the fever.' Your child might wait two hours to be seen, meanwhile their temperature goes up, and they might have a seizure. If you say they've been having fevers, we believe you.
As the Magerstadt Professor of Cardiovascular Epidemiology, Khan studies the epidemiology of risk for heart failure. Using population-based cohorts and large electronic health record data analyses, she performs mechanistic studies that may enhance risk prediction and identify novel therapeutic agents for the prevention and treatment of cardiovascular disease. Khan and her team have developed a tool to predict risk and prevent cardiovascular disease such as heart failure, stroke, arrhythmia, coronary artery disease and many other conditions.
In many ways, public health can't afford to ignore gamification. Addiction is already gamified-and it's winning. As one example, "smart" vapes now feature screens, rewards, animations, and puff tracking. These high-tech devices have become top-selling products, with 32% of youth and 33% of young adults reporting using vapes with screens, games, or Bluetooth connectivity in the past month. These products are applying the same engagement strategies used in consumer tech to drive repeat use and ultimately sustain addictive behavior.
Between March 2020 and March 2022, over 100 million telemedicine services were delivered to approximately 17 million Australians. The Australian government invested $409 million to make telehealth permanent, whilst the UK announced £600 million for digital health infrastructure in April 2025. Patient adoption is equally impressive: 60% find telemedicine more convenient than in-person appointments, 55% report higher satisfaction with teleconsultations, and 74% of millennials prefer virtual appointments for routine care. These aren't temporary shifts; they represent a fundamental transformation in healthcare delivery.