"Marketing experts and health-care executives indicate that Canadian hospitals will increasingly engage in advertising to attract funding and staff, similar to trends in the U.S. Hospitals need to stand out to secure donor dollars and innovate."
"An MRI scanner can cost from $200,000 for refurbished models to millions for the latest technology. Ontario allocated $20 million in 2022 for operating costs of new MRI scanners, but hospitals must purchase the machines."
"Between 2022 and 2024, 38 Ontario hospitals or urgent care centres closed their emergency rooms for a total of 66,000 hours due to staffing shortages, highlighting the urgent need for hospitals to attract specialists."
Canadian hospitals are adopting marketing strategies to attract funding and staff amid rising medical needs. University Health Network (UHN) in Toronto has been promoting its top ranking in Canada for eight consecutive years. Hospitals face challenges in acquiring expensive medical equipment and addressing staffing shortages, particularly in rural areas. UHN's Canada Leads program aims to attract international healthcare professionals. The competition for specialists is intensifying, prompting hospitals to innovate and secure donor support to maintain their services and capabilities.
#canadian-healthcare #hospital-marketing #staffing-shortages #medical-equipment #healthcare-professionals
Read at www.cbc.ca
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