"Research shows people make different decisions based on how the same information is presented. A systematic review found that framing consistently changes medical treatment choices, even when the clinical facts are identical."
"In healthcare, what is not presented can matter just as much as what is. For example, a patient with knee pain may be told, 'You can get surgery or live with the pain.' Other options like physical therapy may also exist, but if they are not mentioned, patients often do not think to ask."
Medical decisions are significantly influenced by the framing and presentation of options, as well as the dynamics of the interaction between patients and healthcare providers. Biases such as framing, anchoring, and status quo bias can lead to quick agreements, even in uncertain situations. The way information is conveyed, including what is included or omitted, can shape patient choices. For instance, patients may not consider all treatment options if they are not explicitly mentioned, leading to potentially suboptimal decisions.
Read at Psychology Today
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