Dempsey admits that despite his persistent attempts to retire, he is still primarily an actor rather than a pilot, businessman or philanthropist.
"The biggest barrier to motorsport participation is the cost," says CEO and co-founder David Cook. A typical three-day racing school, where most drivers get their start, can cost up to $7,000, making the sport inaccessible to most. On top of that, Cook argues, three days behind the wheel is hardly enough to assess talent. His co-founder Matt Fassnacht adds that the pay-to-play system limits access and dilutes the talent pool."