Garrett Mitchell, known as Cleetus McFarland, transitioned from a successful YouTube career to owning the DeSoto Super Speedway, now renamed Freedom Factory. To pursue greater financial independence, Mitchell invested $2.2 million, transforming the racetrack into an entertainment hub for motorsport fans. Despite COVID-19 challenges initially halting plans for events, he successfully adapted by creating engaging content and introducing FRDM+, a smart TV subscription service that offers added profitability. His journey reflects a significant shift towards monetizing grassroots motorsports in a digital era.
After seeing my YouTube channel grow, I realized I needed a playground beyond Google. The de-monetization on some videos was a wake-up call.
I sold everything I could, borrowed money, and went all in for a $2.2 million investment in the track, which became the Freedom Factory.
The pandemic forced us to adapt. With no racing events, we had to find ways to entertain people differently.
FRDM+ is not just profitable; it also features my own smart TV apps, allowing for a new subscription model that starts at $20/month.
Collection
[
|
...
]