Ford Motor Company is rebranding its motorsports arm from Ford Performance to Ford Racing and unveiling a new logo. The new logo places the stylized Ford script in white inside a solid blue oval with the capitalized word RACING beneath. The rebrand aims to align road and race operations under a single global leader and facilitate development of on- and off-road performance production vehicles and racing cars. Engineers, designers and aerodynamicists will transfer innovations between track and road programs, including lessons from desert racing that inform vehicles like the F-150 Raptor. The first Ford Racing production vehicle debuts in January and the rebrand appears at Dakar and Daytona.
This is so much more than a simple name change. This is the reintroduction of our racing brand and signals a completely new way of thinking about the business, brand, and products that our racing efforts bring to life," Will Ford wrote.The new logo consists of the stylized Ford in white lettering inside a solid blue oval, with the capitalized word RACING in a bold blue under the oval.
Will Ford said the rebranding will help link the manufacturer's road and race operations while allowing the development of on- and off-road performance production vehicles, as well as racing vehicles."Under one global leader, our super-talented engineers, designers and aerodynamicists will find innovative solutions for the track and bring them to our road products - and vice versa," Will Ford wrote. "This dedication extends beyond the paved track; the lessons learned in grueling desert races directly inform the engineering of our performance off-road vehicles like the F-150 Raptor."
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