Cadillac is making its entry into Formula 1 racing in 2026 as the eleventh team on the grid, partnering with TWG Motorsports. They signed an agreement with Ferrari for engine usage. Cadillac aims to connect racing fans with its V-Series performance division, which features high-horsepower models like the CT5-V Blackwing and all-electric Lyriq-V. Participating in motorsports allows companies access to a global platform that showcases technology and gathers valuable data, with significant investment expected in their F1 ventures.
Participating in motorsports gives a company a global stage for its technology, access to a high-end audience, and a wealth of valuable data.
Cadillac and its racing partner TWG Motorsports will launch the first new F1 team in a decade, making a direct connection between racing fans and its vehicles.
Cadillac's V-Series represents the brand's performance division, offering higher horsepower versions of their standard models with sleek interiors to match.
While Cadillac isn't saying exactly how much they're spending on their F1 machine, we know they're not cheap, estimating $12-15 million for the F1 car alone.
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