Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions growMediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions growMediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.
Magnite Makes Its Case As A Differentiated SSP | AdExchangerMagnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.