"70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse at 12%."
"Use the 70% generative AI figure to validate your AI investment priorities, and challenge whether your team is overweighting trends that peers have already deprioritized."
A significant 70% of marketers globally identify generative AI as the leading consumer trend, far exceeding the 12% who focus on the metaverse. This data, sourced from a November 2025 Mediaocean report, indicates a strong shift in marketing priorities. Marketers are encouraged to utilize this information in strategic planning and budget discussions, validating AI investments while reassessing the relevance of trends that have lost traction among peers. The insights stem from a survey of 320 marketing professionals conducted in January 2026.
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