"The partnership was announced last week and is scheduled for a Q3 rollout, with the unveiling of Prisma Direct, a new workflow layer within Mediaocean's Prisma system designed to more directly connect media buyers and publishers through API-driven integrations."
"Advertisers using Prisma Direct can execute such buys without manual insertion orders or disparate execution tools, streamlining the ad purchasing process significantly."
"Historically, these transactions have required a patchwork of spreadsheets, PDFs, and manual data entry across multiple systems, resulting in operational inefficiencies and an increased risk of billing discrepancies."
"Mediaocean's pitch is made with CFOs in mind, every bit as much as the campaign team with their hands on keyboard, claiming to deliver on workflow consolidation and cost reduction."
Disney and Mediaocean have partnered to launch Prisma Direct, a new workflow layer that connects media buyers and publishers through API-driven integrations. This product allows agencies to execute direct transactions across Disney's CTV and streaming inventory via a single interface, automating traditionally fragmented processes. Built on Disney Campaign Manager technology, Prisma Direct enables advertisers to access premium inventory without manual insertion orders. The initiative aims to consolidate workflows and reduce costs, addressing operational inefficiencies and billing discrepancies in the ad industry.
Read at Digiday
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