#media-supply-chain

[ follow ]
#disney #mediaocean #ad-technology #prisma-direct #generative-ai #video-metadata-automation #ai-agents
Marketing tech
fromDigiday
3 weeks ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Marketing tech
fromAmazon Web Services
1 month ago

Building intelligent media supply chain automation using Amazon Bedrock AgentCore | Amazon Web Services

Vision-based generative AI reduces video metadata generation costs while improving accuracy, and AI agents enable dynamic adaptation to complex, non-linear media supply chain workflows across multiple distribution channels.
[ Load more ]