Olympic marketing campaigns showcase creativity and evoke specific tones to resonate with audiences.
One of Gen Z's favorite apps just had a very strong quarter
Duolingo posts fifth profitable quarter
Get 100k+ Players in 5 Weeks for Your Web3 Game With This Hack | HackerNoon
VCs are bullish on Web3 games due to user onboarding potential
3 Ways To Improve Any Ad in Minutes
Ad creation goes beyond imitation, focusing on understanding the psychology of successful ads and applying proven tactics for effectiveness.
The 10 Things That Matter Most to Your Customers [Infographic]
Understanding customer needs is crucial for business success.
Alternative IDs Hold Promise, But Lack Scale | AdExchanger
Alt IDs are being tested extensively by agencies and media buyers but have not yet proven to be the ultimate solution.
Samsung Dunks On Apple's Crushing iPad Commercial Fiasco
Samsung's response to Apple's PR disaster showcases humor and clever marketing tactics in the corporate world.
Six everyday 'superfoods' - add these nutritional powerhouses to your diet to boost health
Incorporating health-promoting foods is beneficial despite the 'superfood' label.
Spotting AI Washing: How Companies Overhype Artificial Intelligence
AI washing involves exaggerating AI capabilities to appear more advanced. It's crucial to differentiate genuine AI from overstated claims for informed decision-making.
There's a simple reason you don't believe the influencers in your feed
Smaller social media influencers can engage followers more effectively with high-arousal language.
Web Marketing Checklist: 42 Tactics for Traffic and Sales
Businesses utilize potent marketing tactics like SEO and structured data for greater traffic and sales.
From 'near me' to 'for me': Don't sleep on the next search revolution
AI is shifting search from 'near me' to 'for me,' emphasizing personalized, dynamic results over traditional tactics for marketers.
That one live service game you begrudgingly like? It's probably just as bad as all the others, you just need an intervention
Many gamers are put off by live service elements in games, often disguising tedious grind as exciting features.
Despite the prevalence of live service games, some titles manage to offer an enjoyable experience with these elements.
Are Supplements FDA Approved? Inside the Wild West of Diet Pills and Protein Powder
The dietary supplement industry is lucrative and largely unregulated, leading to potential harm to consumers.
Youth are particularly susceptible to using nonprescribed weight loss products, including dietary supplements, with associated negative health outcomes.
Does spam email actually work?
Spam emails are successful in generating revenue for spammers.
Spammers continue to send spam emails because they yield results.
5 Ways to Maximize Your Profitability as a First-Time Author | Entrepreneur
Authors can maximize profitability by utilizing Kindle and NOOK advertising
Local media can be a powerful method for gaining additional press for a book release.
Kevin O'Leary Recommends This 6-Step Social Media Strategy | Entrepreneur
Many execs or small business owners think social media is complete fluff
The skepticism with investing in social media is that it can be a coin toss if there is a return on investment
Marketing value and data: Doing more with less | MarTech
Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy.
KickGlass Marketing Playbook For Brands Investing In Women's Sports
The future of sports is female, with women's elite sports projected to generate $1 billion in revenue by 2024, driven by various revenue streams and new opportunities worldwide.
Ready. Set. Scale. Creative Marketing Tips That Work
Discussion on promising marketing tactics and top trends for small business owners.
Um, Did Kim Kardashian & Kylie Jenner Just Drop Identical Campaigns?
Kardashian-Jenner sisters have synchronized brand strategies, intentionally swapping brand inspiration with similar aesthetic and creative direction for their latest product launches.