"By now, you probably know if you're the target market for the Tesla Cybertruck. But drivers who have been on the fence about buying the polarizing EV will be happy to learn that the automaker just announced the cheapest version yet: a dual-motor, all-wheel-drive model starting at $59,990 - or $20,000 cheaper than the premium all-wheel-drive option."
"A number of people replied to Musk asking for clarification. Did he mean that the dual-motor AWD Cybertruck would only be available to buy for the next 10 days, or that the price would increase after 10 days? Or is this nothing but a scarcity tactic being used to boost sales, one that Musk will back off on later? It's not clear, but in an article criticizing Musk's statement, Electrek's Fred Lambert was blunt in his assessment of the situation: "Tesla is not committed to offering an affordable Cybertruck.""
"Most large corporations announce significant business decisions with splashy announcements and detailed press releases. In this case, as with many, many instances in the past, Tesla is doing so via a post from its CEO on social media. (See also: SpaceX's recent shift in priorities from a Mars mission to a Moon mission.)"
Tesla introduced a lower-priced dual-motor, all-wheel-drive Cybertruck starting at $59,990, $20,000 less than the prior premium AWD option. CEO Elon Musk appended a social-post addendum saying "Only for the next 10 days," creating ambiguity about whether the model or the price is temporary. Buyers and observers questioned if the 10-day statement signals limited availability, an imminent price increase, or a scarcity-driven sales tactic. Critics warned the move suggests Tesla may not be committed to a permanently affordable Cybertruck. Tesla continues to announce major decisions via CEO social posts rather than formal corporate releases, challenging industry norms.
Read at InsideHook
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