"Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Remember all those ads about artificial intelligence during last year's Super Bowl? Probably not-because even those of us who follow this stuff for a living can barely recall the details of Big Tech's ad blitz amid the big game, despite the collective tens of millions of dollars that companies like Meta, OpenAI, and Google poured in."
"Former crypto shills Spike Lee and Marshawn Lynch are in the lineup, ready to show off their brand-new Meta Oakleys and add a sporty imprimatur to the wearable A.I. gadget that CEO Mark "Masculine Energy" Zuckerberg is now branding as " Athletic Intelligence." Benson Boone and Ben Stiller make up the unlikely duo leading a retro-aesthetic dance-off for Instacart's "Bananas," nodding to the yellow fruit's meme status among extremely online A.I. enthusiasts (and to the delivery app's own A.I. ventures)."
Major tech companies are buying Super Bowl ad time to sell consumer AI through celebrity endorsements and crypto-era marketing tactics. Wearable gadgets, voice assistants, home devices, and enterprise-related promos are front and center. Meta showcases Oakley-style wearables rebranded as athletic A.I.; Instacart leans into meme culture with a retro "Bananas" spot; Ring and Alexa aim at safety and convenience while managing PR concerns. Expense and productivity startups are using nostalgia and replication tropes to dramatize automation benefits. High-profile creators and partnerships with popular brands aim to normalize A.I. as everyday, sporty, and entertainment-driven.
Read at Slate Magazine
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