"When you see words like "buy now" or "flash deal," while shopping, take caution, say our experts. Retailers use a sense of urgency to push consumers to make quicker shopping decisions, Vines says. They don't want you to think too hard about the purchase. This strategy also relies on shoppers' fear of missing out, Weekes says. It makes people think, "if I don't purchase this right now, I'll never get this deal again.""
"The next time you encounter an offer like this, take a beat. Remember, companies are constantly making products, Vines says. "You will not miss the boat." You may realize that you only wanted to buy something because it felt urgent. Or you might find a better deal, especially if you wait to shop for something at the end of the season, Weekes says."
Retailers create urgency with countdowns, 'buy now' prompts and flash deals to push faster decisions and exploit fear of missing out. Shoppers often feel compelled to buy immediately, even when waiting could yield equal or better options. Price anchoring shows an inflated 'original' price beside a sale price to make discounts appear larger, and that original price may not reflect real past prices. Consumers should assess the displayed sale price on its own merits, pause before purchasing, compare prices, and consider waiting for end-of-season clearances or other promotions to find genuinely better deals.
Read at STLPR
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