Taylor Swift's sales strategy is shameless - but is that a bad thing?

"Usually, she (OK, fine, her PR team, Taylor Nation) wanted to let me know another special variant of her new album, "The Life of a Showgirl," was available for purchase - but only if I acted fast. "The Life of a Showgirl (Deluxe So Glamorous Cabaret Version)" was available now, only for 10 hours! "The Life of a Showgirl (Deluxe Dressing Room Rehearsal Version)" could be mine if I acted within the next 24 hours! And so on."

"Mind you, I had already purchased one of six limited-run vinyl pressings ("The Tiny Bubbles in Champagne Edition," of course, in the color "Red Lipstick and Lace"), but she still tried to tempt me to double up, using classic bait like bonus tracks and even songwriting drafts recorded on Swift's phone. Critics have described Swift's sales tactics as manipulative and shameless, and I'll admit, I rolled my eyes at the barrage of notifications at least once."

Taylor Swift and her team pushed daily, time-limited offers for multiple special variants of a new album, prompting repeated purchase prompts despite prior purchases. The campaign used incentives such as bonus tracks and raw songwriting drafts to encourage fans to buy additional formats. Critics labeled the tactics manipulative and shameless, while the strategy produced a record-breaking sales week that surpassed a decade-old benchmark. The promotional approach is compared to athletic preparation and competitive drive, and public praise likens Swift's onstage stamina and offstage work ethic to elite athleticism tied to her Eras Tour success.

Read at Business Insider