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How Locaria's work to redefine marketing localization strategy became award-winning

Locaria won a Gold Award by innovating media planning for global campaigns, addressing inefficiencies in multilingual marketing strategies.
#consumer-behavior

Council Post: Why And How To Test Your Digital Marketing Plans Globally

Global testing is essential for companies to identify key insights and optimize their marketing strategies for diverse markets.

7 Tips Localization Tips as You Expand Your Business | Entrepreneur

Effective localization is crucial as 80% of consumers prefer brands that offer local language support.
Understanding cultural nuances and addressing localization bottlenecks can greatly enhance customer experience.
Accurate translations tailored to cultural context are essential for effective brand communication.

Council Post: Why And How To Test Your Digital Marketing Plans Globally

Global testing is essential for companies to identify key insights and optimize their marketing strategies for diverse markets.

7 Tips Localization Tips as You Expand Your Business | Entrepreneur

Effective localization is crucial as 80% of consumers prefer brands that offer local language support.
Understanding cultural nuances and addressing localization bottlenecks can greatly enhance customer experience.
Accurate translations tailored to cultural context are essential for effective brand communication.
moreconsumer-behavior

D-ID launches an AI video translation tool that includes voice cloning and lip sync | TechCrunch

D-ID's AI video technology translates videos into 30 languages, cloning voices and adjusting lip movements to enhance viewer experience.

Nothing in this Coca-Cola ad is real, but get used to it

AI tools like Prod X by WPP are helping Coca-Cola scale ad content globally, ensuring hyperlocal relevance for different markets.

The Drum Awards for Marketing APAC 2024 winners revealed

Convention-busting campaigns won top accolades at The Drum's Asia awards show.

Global Sustaintech Platform IMPACT+ Hires Converteo's Severine Loeuille to Lead Marketing Team - ExchangeWire.com

Digital advertising contributes significantly to global GHG emissions.

Shohei Ohtani Signs Endorsement Contract With Analytics Firm Rapsodo

Rapsodo partners with Shohei Ohtani to expand global market reach and advance baseball technology.

Depot After Dark: Carlos Davis Dominating UFL, James Harrison Roasts Bill Cowher, Former Steelers Prepare For Ireland Kicking Clinic

Carlos Davis leading the UFL in sacks with 5.5, showcasing his impact outside the NFL.

Five Fits With: Ian Ginoza, Creative Director of OTW by Vans

Ian Ginoza has an extensive background in the skateboarding and clothing industries, working with major brands like Nike, Converse, Adidas, and Vans.
Ginoza's career path involved collaborations with renowned artists and designers in the industry, showcasing his expertise in brand partnerships and global marketing.

Terrible Towel Tales: Analyst critical of Steelers' moves at quarterback

Analyst gives Steelers' free agency a C grade
Steelers extend marketing rights to Germany

JCDecaux Launches the First Global Airport Programmatic DOOH Offer

The launch of the first global airport programmatic DOOH offer by JCDecaux empowers brands and agencies to execute targeted advertising campaigns effortlessly across major airports worldwide.
Advertisers can access prime locations in 15 of the world's busiest airports through this new programmatic DOOH offering by JCDecaux.

9 brands that are viewed differently in different countries

KFC is seen as a convenient, reliable fast-food option in most markets, but in Japan, it is a popular choice for parties and a Christmas tradition.
Strongbow is perceived as a cheaper cider brand aimed at young adults in the UK, but it has a more premium image in the US.

Audible unveils world's largest augmented reality billboards in NYC, London & DC

Audible launches global AR campaign showcasing the transformative power of listening through WinDOOH technology.

Samsung starts hyping up July 10 Unpacked event with billboards across the globe

Samsung is hosting a grand Unpacked event in Paris, with a global billboard campaign to build excitement.

TikTok ads may soon contain AI-generated avatars of your favorite creators

TikTok introduces generative AI tools for customizable digital avatars and language dubbing to break language barriers in marketing.
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