Marketing techfromForbes1 week agoHow Global Brands Can Avoid Cultural Missteps In New MarketsExpanding into new markets offers growth opportunities but poses risks of cultural missteps.
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Marketing techfromVariety1 month agoShondaland Promotes Three Execs As It Expands Communications/Marketing, Consumer Products, Digital Marketing FootprintsShondaland promotes executives to expand its global marketing and digital presence as it celebrates its 20th anniversary.
Marketing techfromThe Drum2 months agoWhy multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.