Why multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
The Complicated Question Of Who Owns Modelo Beer - Tasting TableModelo beer's ownership structure exemplifies a complex, tri-national partnership that enhances global reach and market presence.
How Locaria's work to redefine marketing localization strategy became award-winningLocaria won a Gold Award by innovating media planning for global campaigns, addressing inefficiencies in multilingual marketing strategies.
Council Post: Why And How To Test Your Digital Marketing Plans GloballyGlobal testing is essential for companies to identify key insights and optimize their marketing strategies for diverse markets.
7 Tips Localization Tips as You Expand Your Business | EntrepreneurEffective localization is crucial as 80% of consumers prefer brands that offer local language support.Understanding cultural nuances and addressing localization bottlenecks can greatly enhance customer experience.Accurate translations tailored to cultural context are essential for effective brand communication.
Council Post: Why And How To Test Your Digital Marketing Plans GloballyGlobal testing is essential for companies to identify key insights and optimize their marketing strategies for diverse markets.
7 Tips Localization Tips as You Expand Your Business | EntrepreneurEffective localization is crucial as 80% of consumers prefer brands that offer local language support.Understanding cultural nuances and addressing localization bottlenecks can greatly enhance customer experience.Accurate translations tailored to cultural context are essential for effective brand communication.
D-ID launches an AI video translation tool that includes voice cloning and lip sync | TechCrunchD-ID's AI video technology translates videos into 30 languages, cloning voices and adjusting lip movements to enhance viewer experience.
Nothing in this Coca-Cola ad is real, but get used to itAI tools like Prod X by WPP are helping Coca-Cola scale ad content globally, ensuring hyperlocal relevance for different markets.
The Drum Awards for Marketing APAC 2024 winners revealedConvention-busting campaigns won top accolades at The Drum's Asia awards show.
Global Sustaintech Platform IMPACT+ Hires Converteo's Severine Loeuille to Lead Marketing Team - ExchangeWire.comDigital advertising contributes significantly to global GHG emissions.
Shohei Ohtani Signs Endorsement Contract With Analytics Firm RapsodoRapsodo partners with Shohei Ohtani to expand global market reach and advance baseball technology.
Depot After Dark: Carlos Davis Dominating UFL, James Harrison Roasts Bill Cowher, Former Steelers Prepare For Ireland Kicking ClinicCarlos Davis leading the UFL in sacks with 5.5, showcasing his impact outside the NFL.
Five Fits With: Ian Ginoza, Creative Director of OTW by VansIan Ginoza has an extensive background in the skateboarding and clothing industries, working with major brands like Nike, Converse, Adidas, and Vans.Ginoza's career path involved collaborations with renowned artists and designers in the industry, showcasing his expertise in brand partnerships and global marketing.
Audible unveils world's largest augmented reality billboards in NYC, London & DCAudible launches global AR campaign showcasing the transformative power of listening through WinDOOH technology.
Samsung starts hyping up July 10 Unpacked event with billboards across the globeSamsung is hosting a grand Unpacked event in Paris, with a global billboard campaign to build excitement.
TikTok ads may soon contain AI-generated avatars of your favorite creatorsTikTok introduces generative AI tools for customizable digital avatars and language dubbing to break language barriers in marketing.