In 2024, when I took on the role of chair, the D&I Work Group was at a crossroads. The PSF Board had created it to amplify the Foundation's mission, and there was genuine interest from the community, but without a clear direction or structure, momentum had faded. People wanted to join, but they didn't know what the group would actually do. I knew we needed two things: a clear purpose and genuine diversity in our membership.
I recently celebrated my 56th birthday, and I'm feeling my age. Not because I'm slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, and their tastes drive big swaths of consumer and tech spending-all things Inc. and Fast Company cover.
Bad Bunny's Super Bowl LX's Halftime Show delivered a beautiful statement one that wasn't political, but was deeply emotional, diverse and inclusive, said Jim Harrington, music critic for The Mercury News. Performing in Santa Clara, Benito Antonio Martinez Ocasio known to the world as Bad Bunny used a mostly Spanish-language set to represent the cultures and countries of the Americas, from Argentina to Canada, including every island in the Caribbean, with special reverence for his native Puerto Rico.
"I am thrilled to announce today that we have hired Antonio Lucio to be our new chief marketing officer. Sheryl, Gary (Briggs), and I have worked hard on finding the best person for this role, and we're excited to say that we've found him. "Antonio will join us from HP, where he led their marketing team for three years. Before that he was the CMO at Visa and at PepsiCo."
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While it's easy to see that trail running and ultrarunning struggle with a lack of diversity, understanding how to address the issue has proven difficult in many sectors of the running space. Recently, the Running Industry Diversity Coalition (RIDC) released a guide, " Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities," designed to provide discrete and actionable steps that the running community can take to improve diversity in the sport. The RIDC is a non-profit that has been working to improve racial diversity, equity, and inclusion in running since 2020.
