Influencer names former 4C Insights director Kirsty Brice as global marketing director

"With over 17 years of extensive industry experience, working in the marketing, advertising and digital ad-tech industry across EMEA and global markets, Brice brings a wealth of knowledge and expertise to the role. Brice most recently held the role of director of EMEA marketing at 4C Insights, where she led the companies EMEA marketing strategies focussed around both their agency and brand partners. She was also responsible for amplifying their official marketing partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin."

"Brice has also previously worked as a director of EMEA marketing at Exponential and marketing and communication manager at TapJoy. Prior to this, Brice worked as a digital marketing and business development manager at The Wall Street Journal and senior marketing executive at the BBC. She has proven knowledge in digital strategy, social media management and budget planning, and these skills will prove invaluable as Influencer continues its process of global expansion."

Kirsty Brice has been appointed global marketing director at Influencer to drive growth across Europe and lead expansion into the U.S. Brice brings over 17 years of marketing, advertising and digital ad‑tech experience across EMEA and global markets. Her recent role was director of EMEA marketing at 4C Insights, where she led EMEA marketing strategies and amplified partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin. Brice previously held senior marketing roles at Exponential, TapJoy, The Wall Street Journal and the BBC. She will work with senior leadership and commercial teams to launch Influencer in new markets and build long‑term strategic partnerships.

Read at The Drum