"For Starbucks, its rotating menus of festive flavors are a carefully crafted global strategy to define what the holidays taste like. Each November, the world's largest coffee chain rolls out limited-time menu offerings designed to spark both joy and revenue - from Latin America's Hazelnut Caramel Latte to gingerbread classics featured across the Asia Pacific region. Underneath the whipped cream this year is a clue to how the brand's turnaround effort is going, analysts told Business Insider."
""Starbucks' holiday menu is designed to reflect the traditions and preferences of the communities we serve around the world," Brady Brewer, chief executive of Starbucks International, said in a statement about the holiday launch. "By localizing our menu, we celebrate our customers' tastes with global holiday traditions reimagined with a local twist." In Tokyo, the holidays this year taste like creamy milk tea poured over strawberry pulp. In Havana, they come steeped in hazelnut, cranberry, and cinnamon."
Starbucks releases a 2025 holiday drink menu featuring 12 region-specific beverages tailored to local tastes and traditions. Seasonal offerings include items such as Hazelnut Caramel Latte in Latin America, gingerbread classics across Asia Pacific, a milk-tea strawberry drink in Tokyo, Hazelnut Praline Mille-Feuille Oatmilk Latte in Asia Pacific, an Iced Sugar Cookie Matcha Latte in Canada, and a Strawberry & Joyful Medley Tea in Japan and Thailand. The localized menu aims to celebrate community preferences while generating joy and revenue, and analysts view holiday performance as an indicator of the company’s turnaround progress.
Read at Business Insider
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