""We really tapped into some universal global trends that we were seeing. And one of those trends that is probably 24 months or more in the making has been this idea that consumers can really feel overwhelmed. The term that kept popping up is called polycrisis. ... People are a bit overwhelmed, probably starting right around the time of COVID: So, health concerns, financial concerns, technology concerns - AI, what does AI mean for me?""
""There are so many things that people feel angst about," she continued. "However, the really interesting insight in all of that is people are actually very optimistic and very resilient when you give them the tools and the capability to feel empowered. And that was one of our big insights, because we think that we do that better than anybody else through our prod"
Ford launched a new global marketing strategy called Ready Set Ford aimed at modernizing brand recognizability and reinforcing optimism. U.S. sales rose 6.6% year-to-date after summer promotions despite tariffs Ford estimates will cost $2 billion this year. Economic signals include missed August U.S. job growth projections, the highest unemployment rate in four years, and the end of federal electric vehicle tax credits at month-end. The campaign is described as evergreen with appropriate funding for its scale. Research identified a prolonged consumer feeling of overwhelm, or "polycrisis," alongside resilience when people receive empowering tools.
Read at Miami Herald
Unable to calculate read time
Collection
[
|
...
]