The advertising world is obsessed with boxes. By boxes, I mean predefined formats - like a 30-second TV slot, a radio jingle, a digital banner, or a billboard - created by entertainment platforms for advertisers to place their messages within. While these boxes offer clear advantages - such as consistency, interoperability, and simplicity - their very design reflects a one-way dynamic: the industry pushes adverts to consumers in return for their engagement with content. The intent and direction are entirely industry-led.
Erin and Quinten agree that the definition of 'practicing law' is shifting fast, with traditional one-on-one lawyering no longer being the only model for legal service delivery.