Paul Rice's new book, 'Every Purchase Matters,' highlights the importance of consumer choices in light of ongoing trade wars and rising food prices. As the CEO of Fair Trade USA, Rice has dedicated his career to promoting ethically sourced products that empower farmers and workers worldwide. He believes that consumers hold the power to effect change through responsible purchasing, especially during uncertain times characterized by tariffs. Rice's memoir serves as both a personal account and a call to action for individuals to support Fair Trade initiatives to positively impact their communities and the environment.
Paul Rice, CEO of Fair Trade USA, emphasizes that consumers have power through their purchasing choices, especially in the context of rising tariffs and food prices.
In 'Every Purchase Matters,' Rice encourages consumers to recognize their ability to create change through supporting Fair Trade products for a better environment and community.
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