Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad Server | AdExchanger
Lionsgate selected Comcast's FreeWheel as its exclusive ad server to manage and sell expanding FAST and streaming VOD ad inventory while gaining ad-tech guidance.
Comcast loops in linear TV for cross-channel programmatic ad buys
Comcast is beta testing a FreeWheel-powered PMP to sell linear TV inventory programmatically alongside digital, enabling unified bidding, targeting, and incremental reach for advertisers.
Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger
Comcast Advertising is offering linear TV inventory programmatically via FreeWheel, enabling targetable, biddable buying now and expansion to more platforms and publishers.
