#ctv-monetization

[ follow ]
#rtb-automation #revenue-optimization #qps-management #rules-based-optimization #ma #streaming-infrastructure
Marketing tech
fromExchangewire
1 week ago

CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.'s Adaptive Rules Centre - ExchangeWire.com

A CTV Publisher Network doubled revenue using Limelight's Adaptive Rules Centre by automating demand source optimization while maintaining QPS limits and KPI targets.
Marketing tech
fromDeadline
3 weeks ago

Cineverse Acquires Ad Tech Company IndiCue For $22 Million, Stock Pops

Cineverse acquired IndiCue to integrate CTV ad-tech into its Matchpoint platform, accelerating its transformation into a unified streaming infrastructure provider for monetization and optimization.
Marketing tech
fromAdExchanger
2 months ago

Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad Server | AdExchanger

Lionsgate selected Comcast's FreeWheel as its exclusive ad server to manage and sell expanding FAST and streaming VOD ad inventory while gaining ad-tech guidance.
[ Load more ]