"Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company. It's paying $22 million in cash with another $18 million tied to future performance milestones for a potential total consideration of up to $40 million. It will be integrated with Cineverse's Matchpoint platform, the company said, to create a unified system across content preparation, distribution, monetization, reporting and real-time performance optimization across FAST, AVOD, connected TV and ad-supported streaming."
"The stock jumped on the news, up about 15% in early trading. "This represents a key leap forward for Cineverse," said chairman and CEO Chris McGurk, as the company moves beyond passive distribution and reporting to responding dynamically to viewer behavior and market demand. The move follows Cinverse's recent acquisition of Giant Worldwide and the two deals are key, he said, to create a "comprehensive, scalable infrastructure solution for the entertainment industry, and transform our company, which - alongside our studio operations - is now in position to thrive,"
"IndiCue is a proprietary CTV monetization platform founded iin 2023 with 100+ customers live or in the process of onboarding including Imax, Freecast, Cannella Media, Loop Media, KTSF and Dial Up Media, independent FAST and AVOD platforms and other streaming content distributors. It will also be deployed across Cineverse's own portfolio of streaming platforms. IndiCue is expected to generate approximately $38 million in revenue and $9.6 million in ebitda in 2026."
Cineverse purchased advertising-technology company IndiCue for $22 million in cash plus up to $18 million in performance-based payments, for a potential total of $40 million. IndiCue will be integrated into Cineverse's Matchpoint platform to unify content preparation, distribution, monetization, reporting and real-time performance optimization across FAST, AVOD, connected TV and ad-supported streaming. The stock rose about 15% on the announcement. IndiCue, founded in 2023 with 100+ customers, will be deployed across Cineverse platforms. Cineverse projects fiscal 2027 revenue of $115–$120 million, with technology platforms representing over half and adjusted EBITDA of $10–$20 million.
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