#rtb-automation

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#ctv-monetization #revenue-optimization #qps-management #rules-based-optimization #programmatic-advertising
Marketing tech
fromExchangewire
2 weeks ago

CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.'s Adaptive Rules Centre - ExchangeWire.com

A CTV Publisher Network doubled revenue using Limelight's Adaptive Rules Centre by automating demand source optimization while maintaining QPS limits and KPI targets.
E-Commerce
fromExchangewire
3 weeks ago

Limelight Inc.'s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange - ExchangeWire.com

Limelight's Adaptive Rules Centre enables ad exchanges to automate RTB optimizations, achieving 289% revenue increase and 10x fill rate improvement while eliminating manual reporting overhead.
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