"Managing a wide range of demand and supply sources, the ad exchange needed a simple yet scalable way to boost its monetisation without adding to the operational overhead. Their current process of manually pulling reports was not only time-consuming but also limited the ad exchange to only making reactive optimisations to performance signals."
"Using ARC, the exchange deployed two account-wide automation rules - the first boosted QPS for app bundles with a fill rate above a predetermined threshold, and the second reduced QPS when performance was below it. This created an optimisation framework that dynamically adjusted traffic based on real-time performance data."
"By shifting optimisations from reactive manual work to structured automation, the team reduced operational friction and enabled faster, data-driven decisions at scale, helping the ad exchange increase performance whilst improving trading efficiency."
Limelight Inc.'s Adaptive Rules Centre (ARC) is a rule-based automation toolkit that enables programmatic partners to optimize performance across their RTB stack without manual intervention. An APAC ad exchange deployed ARC to address operational challenges from managing diverse demand and supply sources. The exchange previously relied on time-consuming manual reporting and reactive adjustments. Using ARC, they implemented two account-wide automation rules: one boosted QPS for high-performing app bundles above a fill rate threshold, while the other reduced QPS for underperforming inventory. This dynamic, real-time adjustment framework delivered significant results: 289% revenue increase and 10x fill rate improvement. The automation reduced operational bottlenecks, allowing the team to focus on strategic initiatives rather than reactive optimization work, enabling faster data-driven decision-making at scale.
#programmatic-advertising #rtb-automation #performance-optimization #ad-exchange-technology #operational-efficiency
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]