Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
Is SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
Study Finds Advertisers Benefit From TV Campaigns Using More CTVReallocating ad spend from linear TV to CTV can improve campaign efficiency significantly for brands.There is a notable mismatch in advertising spend vs. viewing share between linear TV and CTV.
Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
Is SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
Study Finds Advertisers Benefit From TV Campaigns Using More CTVReallocating ad spend from linear TV to CTV can improve campaign efficiency significantly for brands.There is a notable mismatch in advertising spend vs. viewing share between linear TV and CTV.
4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Media brands are leveraging content catalogs and driving ad revenue with linear channelsLinear television still holds significant audience demand despite the rise of streaming services.Media companies are leveraging linear channels to drive engagement, extend watching time, and create new revenue streams.
Advertisement Market is Booming, But Not for EveryoneMedia industry ad sales projected to increase over 9% to $369 billion this year.Premium long-form streaming ad revenue expected to pass $10 billion, while linear TV ad revenue declines.
4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Media brands are leveraging content catalogs and driving ad revenue with linear channelsLinear television still holds significant audience demand despite the rise of streaming services.Media companies are leveraging linear channels to drive engagement, extend watching time, and create new revenue streams.
Advertisement Market is Booming, But Not for EveryoneMedia industry ad sales projected to increase over 9% to $369 billion this year.Premium long-form streaming ad revenue expected to pass $10 billion, while linear TV ad revenue declines.
Four social media platforms have a bigger Gen Z audience than linear TVInstagram surpassed linear TV in Gen Z users in 2023, driven by engagement through Reels.
Social media users will surpass linear TV viewers next yearUS monthly social network users are projected to reach 236.4 million, surpassing linear TV viewers at 228.6 million in 2024.
Why Edward Norton Thinks Ad-Supported Streaming Is the FutureMeasurement challenges in the ad industry as linear TV declines and marketers seek alternatives to Nielsen data.CTV investments are growing and new ad tech companies are offering faster and better measurement solutions than Nielsen.
TV channels once championed music. Why have they given up so completely?The closure of linear TV music channels due to declining viewership and revenue signals a significant shift in music consumption habits.