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fromThe Drum
1 day ago

Broadcasters finally prove that ad campaigns across linear and BVOD are more effective

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
Television
fromAdExchanger
2 months ago

What The TV Industry's Q3 Earnings Tell Us About This Year's Biggest Ad Trends | AdExchanger

Linear TV ad revenues plunged in Q3 as streaming and AVOD gains partially offset declines, producing uneven margins and major company-specific year-over-year drops.
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Marketing tech
fromAdExchanger
3 months ago

Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin | AdExchanger

tvbeat enables broadcasters to programmatically transact and unify linear and CTV inventory into a single converged, data-driven, addressable ad system.
Television
fromFortune
4 months ago

Streaming has Americans more glued to their screens than ever, but it could all come crashing down in the case of a 'content recession,' BofA says

Streaming platforms have overtaken traditional linear television in viewership share as Americans shift leisure viewing to on-demand services, while a "content recession" threatens future growth.
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