Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
Is SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
Study Finds Advertisers Benefit From TV Campaigns Using More CTVReallocating ad spend from linear TV to CTV can improve campaign efficiency significantly for brands.There is a notable mismatch in advertising spend vs. viewing share between linear TV and CTV.
Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
Is SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
Study Finds Advertisers Benefit From TV Campaigns Using More CTVReallocating ad spend from linear TV to CTV can improve campaign efficiency significantly for brands.There is a notable mismatch in advertising spend vs. viewing share between linear TV and CTV.
4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Four social media platforms have a bigger Gen Z audience than linear TVInstagram surpassed linear TV in Gen Z users in 2023, driven by engagement through Reels.
Social media users will surpass linear TV viewers next yearUS monthly social network users are projected to reach 236.4 million, surpassing linear TV viewers at 228.6 million in 2024.
TV channels once championed music. Why have they given up so completely?The closure of linear TV music channels due to declining viewership and revenue signals a significant shift in music consumption habits.