#programmatic-tv

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Exchangewire
1 month ago
Marketing

OpenX, Google & Leading Executives Join Industry Initiative

The European Programmatic TV Initiative (EPTVI) seeks to enhance programmatic TV adoption in Europe, bridging the gap with its US counterpart. [ more ]
Exchangewire
3 months ago
Marketing

CTV: How Big is the Opportunity?

Connected TV (CTV) presents opportunities for advertisers to reach incremental audiences and optimize strategies. [ more ]
Exchangewire
1 month ago
Marketing

OpenX, Google & Leading Executives Join Industry Initiative

The European Programmatic TV Initiative (EPTVI) seeks to enhance programmatic TV adoption in Europe, bridging the gap with its US counterpart. [ more ]
Exchangewire
3 months ago
Marketing

CTV: How Big is the Opportunity?

Connected TV (CTV) presents opportunities for advertisers to reach incremental audiences and optimize strategies. [ more ]
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AdExchanger
6 months ago
Marketing

The Complexity Of Carriage Rights; Snap's Scale Problem | AdExchanger

Programmatic TV and CTV ad buying face challenges due to multiple sales rights and intermediaries
Direct relationships and bundle-based bidding can offer better control and pricing in programmatic CTV [ more ]
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