Amazon Is Pitching a Tool That Automates Big Parts of Running TV AdsAmazon introduces Complete TV to enhance programmatic TV advertising efficiency.
OpenX, Google & Leading Executives Join Industry InitiativeThe European Programmatic TV Initiative (EPTVI) seeks to enhance programmatic TV adoption in Europe, bridging the gap with its US counterpart.
CTV: How Big is the Opportunity?Connected TV (CTV) presents opportunities for advertisers to reach incremental audiences and optimize strategies.
Amazon Is Pitching a Tool That Automates Big Parts of Running TV AdsAmazon introduces Complete TV to enhance programmatic TV advertising efficiency.
OpenX, Google & Leading Executives Join Industry InitiativeThe European Programmatic TV Initiative (EPTVI) seeks to enhance programmatic TV adoption in Europe, bridging the gap with its US counterpart.
CTV: How Big is the Opportunity?Connected TV (CTV) presents opportunities for advertisers to reach incremental audiences and optimize strategies.
The Complexity Of Carriage Rights; Snap's Scale Problem | AdExchangerProgrammatic TV and CTV ad buying face challenges due to multiple sales rights and intermediariesDirect relationships and bundle-based bidding can offer better control and pricing in programmatic CTV