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Marketing tech
fromThe Drum
4 days ago

Adobe: 62% of brands will take their programmatic media trading in-house by 2022

62% of brands will bring programmatic media buying in-house by 2022, while programmatic TV, data-driven personalization, and increased programmatic spending rise in priority.
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Marketing tech
fromExchangewire
2 months ago

Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory

Nippon TV appointed PubMatic as a Premier Partner to enable programmatic access to its broadcast inventory, combining linear-TV scale with digital targeting, reporting, and optimisation.
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