Amazon is launching Complete TV, a new feature within its demand-side platform (DSP), designed to help advertisers manage their TV advertising budgets effectively. The tool enables the tracking of upfront commitments across networks and streams while utilizing artificial intelligence to optimize scatter budgets. Advertisers can avoid inefficient spending due to repeated targeting, as Complete TV tracks essential metrics like reach and frequency. The platform aims to integrate advertiser audience data and ensure optimal spending across both traditional and digital TV channels. With its launch aimed at the 2025-2026 upfront season, it poses significant potential in programmatic advertising.
On average, advertisers waste 55% of their TV budgets by repeatedly targeting the same audience across various platforms and devices.
Our goal is to act as a neutral party... we just want to facilitate that,
Collection
[
|
...
]