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Marketing
fromThedrum
1 day ago

BAF Motorsports Case Study

A full-funnel Facebook/Instagram strategy using interest-based, lookalike, and retargeting audiences can significantly improve ad performance and account growth for niche automotive products.
fromThe Drum
1 week ago

Data-driven attribution models still lead to gut decisions - here are the alternatives

When discussing their results, they tell us that Facebook's reporting or Google Analytics show the ad campaigns as barely breaking even. Yet they keep investing in this channel. They reason that Facebook can only see a fraction of the sales, so if Facebook is reporting a 1x return on ad spend (ROAS) then it's probably at least 2x in reality.
Marketing tech
Marketing tech
fromThe Drum
2 months ago

Facebook lets brands target ads based on offline behavior

Facebook enables advertisers to build custom and lookalike audiences from offline conversion and store-visit data to re-engage customers and measure offline impact.
Digital life
fromwww.motor1.com
2 months ago

'They Were Extremely Nice:' Woman's Family Member Sees a Paid Facebook Ad For $8K Tractor. Then They Wire $4K

A paid Facebook ad led to a $4,000 escrow wire that turned out to be a tractor purchase scam targeting an older family member.
fromKotaku
4 months ago

Mark Zuckerberg Sues Facebook (Sort Of)

"All my competitors advertise on Facebook," says our new favorite Mark Zuckerberg, "so I have to do it too." Speaking to the Indianapolis news station, he says he pays for ads, "they take my money, but then they shut me down."
Tech industry
Information security
fromLifehacker
4 months ago

This Android Malware Is Spreading Through Facebook Ads

Customize Google searches and add trusted sources like Lifehacker; beware Facebook malvertising delivering Brokewell Android spyware via cloned TradingView ads.
Online marketing
fromBored Panda
5 months ago

Girl Collects The Weirdest "Wish" Ads She Sees And Her Commentary Is Hilarious (22 Pics)

Targeted advertising algorithms often deliver bizarre, irrelevant product ads because huge inventories and massive ad spending overwhelm matching systems.
fromSLR Lounge
5 months ago

Facebook Ads for Photographers: Avoid These 5 Most Common Mistakes

One principle of marketing never changes: show up where your clients spend their time, which today is predominantly social media, especially Instagram.
Social media marketing
Social media marketing
fromLifehacker
7 months ago

Those Investment Ads on Facebook Are Scams

Current investment scams utilize fraudulent Facebook ads impersonating well-known investors to exploit emotional vulnerabilities, leading to significant financial losses.
#advertising
more#advertising
Artificial intelligence
fromPCMAG
8 months ago

Be Careful With Facebook Ads for AI Video Generators: They Could Be Malware

Cybercriminals are using fake AI video generator ads on Facebook to spread malware.
Users should verify the legitimacy of AI tools to avoid falling victim to these scams.
Cryptocurrency
fromTechRadar
8 months ago

Malware delivered through Facebook crypto ads runs silent unless it knows you're a worthwhile target

A new malware campaign targets crypto users via Facebook ads, exploiting trusted brands and adapting to evade detection.
Media industry
fromVerticalResponse
9 months ago

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.
Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.
Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
fromGeeky Gadgets
9 months ago

How to A/B Test Facebook Ads for Maximum Return on Investment in 2025

A/B testing is essential for optimizing Facebook Ads by comparing variables like ad creatives, audience targeting, and placements to improve ROI and reduce wasted ad spend.
Marketing tech
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