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Marketing
RAPPLER
9 hours ago
Marketing

How Facebook ads let foreign-managed health products spread, putting Filipinos at risk

Facebook ads in the Philippines promote dubious health products using fraudulent tactics, targeting consumers with false promises and risk exposure. [ more ]
London Business News | Londonlovesbusiness.com
4 months ago
Marketing

How to increase your ROI using Facebook Ads this holiday season

Facebook ads can help reach your ideal audience and deliver successful results.
Determining a good ROI for Facebook ads depends on various factors and alternative rates like CTR and CPC are also important. [ more ]
London Business News | Londonlovesbusiness.com
4 months ago
Marketing

How to increase your ROI using Facebook Ads this holiday season

Facebook ads can help reach your ideal audience and deliver successful results.
Determining a good ROI for Facebook ads depends on various factors and alternative rates like CTR and CPC are also important. [ more ]
moreMarketing
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

Seven top onling advertising tactics for London businesses

Mastering Facebook Ads for precise targeting
Using Local SEO to enhance visibility on Google Maps [ more ]
AdExchanger
1 year ago
Marketing tech

Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness | AdExchanger

Bill Michels knows programmatic data.
For the past couple years, he's led The Trade Desk's entire product group.
At Yahoo search in the mid-naughts, he was senior director of product management.
the Guardian
1 year ago
World news

Meta asks to be spared tighter rules in Australia, saying iPhone's tracking blocker is hurting business

Meta says Apple's decision to allow users to stop apps tracking them on their phones has diminished Facebook's advertising market power, and therefore the social media giant should not face further regulation in Australia.
Entrepreneur
6 years ago
Marketing

How to Make Money With Facebook Ads | Entrepreneur

Facebook ads are a crucial part of sales funnel for driving revenue and business growth. [ more ]
London Business News | Londonlovesbusiness.com
4 months ago
Growth hacking

How to increase your ROI using Facebook Ads this holiday season

Facebook ads can help reach your ideal audience and deliver successful results.
Determining a good ROI for Facebook ads depends on various factors and alternative rates like CTR and CPC are also important. [ more ]
www.yourtango.com
11 months ago
Marketing

Stay-At-Home Mom With A Single Income Says She 'Hardly' Works But Takes Home 6 Figures A Year

Imagine barely having to work and still taking home over $100,000 every year.Well, most of us don't have that luxury, but some people do.A woman on the video-sharing app TikTok, Christin, asked people where they get their disposable income.One woman who replied shared her breezy work life that's made her financial status more than comfortable.
Exchangewire
11 months ago
Marketing tech

Netflix's Build vs Rent Vs Buy Dilema: Q&A with Piotr Banaszczyk, Clearcode - ExchangeWire.com

In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform is an attractive option.Why would it make sense for Netflix to build its own ad tech platform?
MarTech
1 year ago
Marketing tech

Habu releases new data clean room enhancements | MarTech

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform's interoperability."Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data," said Matt Kilmartin, Habu co-founder and CEO, in a company release.
AdExchanger
2 years ago
Marketing tech

Outmaneuvering The Facebook Signal Crash, With Tuff CEO Ellen Jantsch | AdExchanger

Apple's privacy changes caused the ground to shift underfoot at Meta.
Hubspot
1 year ago
Online marketing

The Marketer's Complete Guide to SEO Automation

As marketers, we understand the importance of SEO in driving traffic and generating leads.But all too often, our efforts are hindered by a lack of resources or time.That's why many marketers use automation to streamline their SEO processes and focus on other growth strategies.In this guide, you'll explore what SEO tasks can be automated to save at least three hours daily.
Hubspot
1 year ago
Online marketing

Facebook is Redesigning its News Feed: What Marketers Need to Know

Back in July, Mark Zuckerberg announced a change to Facebook's news feed - it's been split in two!Facebook now has a Home tab and a Feeds tab.
TechRadar
1 year ago
Privacy professionals

ChatGPT is being used to lure victims into downloading malware

(Image credit: CKA via Shutterstock)
Hackers are trying to capitalize on the enormous popularity of ChatGPT to distribute malware, security experts have warned.A report from cybersecurity researchers CloudSEK has detailed an elaborate scheme that includes stolen Facebook accounts, groups, and pages, malicious Facebook ads, and fake ChatGPT software.
Medium
1 year ago
UX design

Small Words, Big Impact: Creating User-Centered UX Microcopy for Task Success

The language and tone of voice with our user determines how the user interacts with our solutions and UX products.The presence of a simple, smart and safe language presentation is very important for a successful UX decision.Microcopy is tiny text in user interfaces, such as button labels, error messages and instructions.
Business Insider
1 year ago
Marketing

I launched my brand with $40 in 2016 and hit $4 million in revenue last year. Here's how to start a business with little or no money.

Tori Dunlap, the founder of Her First $100K, launched a blog as a side hustle in 2016 with just $40.Six years later, her business has booked more than $4 million in annual revenue.She shared her advice for starting a business with little or no money.Tori Dunlap launched her blog in 2016 with just $40.
Social Media Explorer
1 year ago
Online marketing

Garnering Attention of Prospective Customers Using Facebook Leads - Social Media Explorer

What's the first thing you do when you wake up in the morning?It's probably this: you wake up, skim your mobile, and try to figure out what is happening in the world or some place else.That's what Facebook and Instagram are for!They give you the latest updates about people, places, and worldwide events.
TechRepublic
1 year ago
Marketing

Learn social media marketing for just $30

Take a deep dive into Facebook, TikTok, Instagram and more with The Complete 2022 Social Media Marketing Manager Bundle.While email marketing is still king, social media is an important element of any social media strategy.Whether you're trying to scale your own business's marketing or looking to carve out more responsibilities in your current job, The Complete 2022 Social Media Marketing Manager Bundle can help you make a splash on social media.
Mashable
1 year ago
Growth hacking

Take control of your brand's online presence with this training bundle

TL;DR: As of Oct. 23, you can sign up for the Complete Digital Growth Hacker Bundle(opens in a new tab) for just $39.99 - that's 98% in savings.
Tampa Bay Business Journal
1 year ago
Marketing

The storm has passed; let customers know you're back - Tampa Bay Business Journal

The wind and rain have passed, and the sun may be out.
But, in the aftermath of Hurricane Ian, it can be hard to figure out where to start and how to resume business as usual.
Modern Retail
1 year ago
Marketing

After a successful Super Bowl ad, Temu's growth is outpacing rivals like Target

The ad for Temu, which featured the tagline ' Shop like a Billionaire,' immediately led to a rise in both downloads and daily active users.According to Sensor Tower data, Temu saw a 45% surge in downloads and daily active users jumped by about 20% on the day of the Super Bowl, compared to the previous day.
Hubspot
1 year ago
Online marketing

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

Facebook is an undeniably powerful platform for advertisers.
Social Media Today
1 year ago
Social media marketing

9 Types of Facebook Ads to Add to Your Social Media Advertising Mix [Infographic]

Are you looking for ways to improve your social media marketing?Want to learn the different types of Facebook Ads you can add to your advertising mix?The team from Giraffe Social Media share their Facebook Ads tips in this infographic.Here are a few that make their list:
Check out the infographic for more.
Black Enterprise
1 year ago
Marketing

4 Reasons You Should Buy Twitter and Facebook's Blue Check Mark

For many years, several social platforms have offered "the blue checkmark" to various influencers and celebrities.Politicians, entertainers, very famous people, and other notables have gotten the check mark.What's special about this blue checkmark is that it's a visual mark of distinction, to show you were verified.
Modern Retail
1 year ago
Marketing

'Your dollar goes a little bit further': Smaller brands are finding TikTok to be a more profitable advertising channel

Marketers and founders who spoke with Modern Retail agreed that they've been able to get more bang for their buck on TikTok compared to other platforms, for a variety of reasons.For some brands, that's because they've been able to generate viral hits on TikTok that they've been able to repurpose into other videos, and are still driving millions of views months later.
Variety
1 year ago
Marketing

CreatorWorld Identifies Video Consumption Shifts and Industry Responses

Panellists at influencer convention CreatorWorld outlined four major shifts happening in the online video space in recent years.CreatorWorld is held under the umbrella of the Singapore Media Festival.Niche content is becoming more successful.Creators who create specific niche content will have a big opportunity to break out, according to Alex Dwek of Nas Company.
Social Media Explorer
1 year ago
Online marketing

How Leopoldo Alejandro Betancourt Lopez Took Hawkers to The Next Level of Profitability Through Social Media - Social Media Explorer

Many people know of Hawkers, the stylish, super cool sunglasses that have made their mark on the industry.
Digiday
1 year ago
Marketing

How Squarespace is marketing more directly to the creator economy

As companies continue looking for ways to reach the expanding creator economy, Squarespace is spending more time marketing to people who maybe aren't your average entrepreneur.
Social Media Explorer
1 year ago
Online marketing

5 Reasons Why YouTube Ads Are The New Facebook Ads - Social Media Explorer

It's no secret that the release of iOS 14.5 and its dedication to user privacy - specifically, its AppTracking Transparency Framework - shook the foundation of Facebook ads, which have long depended on intense data tracking in order to deliver the right ads to the right audience.
www.vice.com
1 year ago
Books

Mike Pompeo's PAC Spent $42K on Copies of His Own Book and Now It's a Bestseller

Michael Pompeo, former U.S. secretary of state, during the FAMiLY Leader summit in Des Moines, Iowa, U.S., on Friday, July 16, 2021.(Rachel Mummey/Bloomberg via Getty Images) Mike Pompeo's new memoir might not be flying off the bookshelvesbut bulk orders from his political action committee on the day that it was released appear to have propelled it onto the New York Times bestseller list, anyways.
Nytimes
1 year ago
Tech industry

Buffalo gunman's video is surfacing on Facebook, sometimes with ads beside it.

The company relies on automated systems to spot violent content, but people are still uploading and sharing the Buffalo video.
the Guardian
1 year ago
World news

Guide Dogs Victoria CEO stood down after endorsing Josh Frydenberg in election ads

Guide Dogs Victoria has stood down its chief executive, Karen Hayes, after she appeared in ads endorsing the treasurer Josh Frydenberg, with the charity's board saying it wants to "ensure it never happens again".
the Guardian
1 year ago
World news

Josh Frydenberg says he has pulled election ads after Guide Dogs Victoria complaint

Josh Frydenberg says he has pulled controversial ads featuring an endorsement from the CEO of Guide Dogs Victoria, after the charity's chair asked the treasurerto stop distributing them.
AWeber
1 month ago
Web design

7 Tips to build a high-converting Facebook landing page | AWeber

Your Facebook landing page is crucial for converting ad clicks into actual conversions.
Facebook landing pages focus on driving conversions by aligning with ad themes and removing distractions. [ more ]
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