#ad-optimization
#ad-optimization
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#google-ads #facebook-ads #ab-testing #agentic-ai #digital-advertising #performance-tracking #agentkit #automation
fromLogRocket Blog
2 weeks agoI tried OpenAI's AgentKit: Does it make Zapier and n8n obsolete? - LogRocket Blog
For years, automation has promised to make our lives easier - and to some extent, it has. But in 2025, things feel different. Traditional automation resembles a giant "if-else" statement that struggles to adapt to diverse situations. Agentic AI changes that narrative by enabling workflows to adjust and optimize themselves for countless scenarios that were difficult for older automation tools. In October 2025, OpenAI launched its AgentKit tool for building AI agents, and let me tell you, it is glorious!
Artificial intelligence
fromAdExchanger
2 months agoConversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger
You know the old adage "garbage in, garbage out"? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those tools.
Marketing tech
fromAdExchanger
4 months agoThis Company Says It's Found A Way To Balance Automation With Human Control | AdExchanger
Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Marketing
Marketing tech
fromSocial Media Today
6 months agoGoogle Adds More Reporting Elements for Performance Max Campaigns
Google's Performance Max updates offer enhanced channel-level reporting and insights.
Improved error reporting aids in campaign optimization.
New Search insights help focus on high-performing terms.
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