The article serves as a comprehensive guide to current Facebook ad specifications for 2025, detailing the various formats available including images, videos, carousels, and collections. It emphasizes the importance of using the correct dimensions and file types to ensure advertisements stand out. As the advertising landscape on Facebook is vast and occasionally overwhelming, the guide aims to demystify technical terms associated with ad creation, allowing brands to experiment confidently without needing extensive design knowledge. Bookmarking this article is suggested for easy access to essential information.
You're spoiled for choice when it comes to Facebook ads - from images and videos to carousels and collections, there's a format for just about every goal.
In this fully updated guide, you'll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.
Facebook offers a world of creative opportunities, and getting the specs right is your first step to making the most of them.
To help you cut through the jargon, here's a quick rundown of the most common terms you'll see when reading this article and creating your ads.
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