"Authenticity is defined within the context of the brand-consumer relationship," Hoppner says. In other words, it's in the eye of the beholder-or in this case, the consumer. Inauthenticity occurs when a brand behaves in a way that appears to go against its perceived core values, or the consumer's baseline expectations for that particular brand. "This kind of inauthenticity causes problems for brand managers because for each person it's a little bit different, and that makes it really hard to navigate," Hoppner says.
That's what these newer events do best. They draw you in with sound, light, movement, even scent. You're part of it, and regular nights out don't feel the same.
"But what about Rob? And Jen? Kate? Patty? MK? Leah? All my friends?" These poignant words from Tiny Chef underline the emotional impact of cancellation on cast and crew, showcasing the show's community spirit.