The Rollback Effect is a psychological phenomenon prevalent in design, where initial excitement turns into criticism, especially following major project milestones. After experiencing high praise for a design, one can quickly face unexpected negative feedback, marking a significant emotional downturn. This article reflects on a specific instance where an extensive product overhaul included a merger and technology migration, leading to the development of an interactive prototype, which served as a pivotal tool for internal communication and assessing functionality amidst the chaos of change.
"The Rollback Effect refers to the emotional dip that occurs after a wave of excitement. One moment you're celebrated, and the next, you're facing criticism."
"During a major redesign involving a brand merger and new technology, we crafted an interactive prototype to align internal communication and gauge functionality."
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