#product-redesign

#product-redesign

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.

Sure, the AirPods Max come in colors - but there's something so cold and un-emotional about anodized aluminum. It grabs your eye, but then immediately lets your eye wander once your fingers have run past its cool matte surface. Aluminum's only purpose was to help build devices that were sleek and thermally advantageous. The problem, however, is that the AirPods Max aren't 'sleeker' than your average headphone.

Instead of bolting AI onto legacy experiences, we have the chance to reimagine Outlook from the ground up,

Ride Concepts was founded in 2018 and quickly gained recognition in the mountain bike shoe market, initially starting in Truckee, CA, then moving to Reno, NV.

Dbrand admitted its original response to Joy-Con grip detachment was "spectacularly terrible" and has announced redesigned grips called Joy-Lock intended to solve the issue.

The standard bucket design forces an impossible choice between filling it completely (and making a mess) or keeping things tidy (but sacrificing capacity). It’s a small daily irritation we’ve collectively accepted, never questioning if there might be a simple solution hiding in plain sight.