#dirty-soda

#dirty-soda

In Utah, soda shops far outnumber coffee shops, fueled by the state's cultural obsession with soda, particularly among its significant Mormon population.

"We're the biggest, and we'll continue to be the biggest expanding nationwide," says Swig CEO, Alex Dunn. "There's obviously multiple choices there, but Swig is the original. It's a category that we created 14 years ago."