"something under 10 ounces and under $1.50,"
"an majority of purchases happen in the cold vault,"
"That's how we stay ahead of the curve,"
"They liked the combination of the creaminess of vanilla ice cream plus a favorite, Cherry Coke, was something they were asking for."
Coca-Cola will debut 7.5-ounce mini can singles in convenience stores nationwide on Jan. 1, aimed at impulse buys priced at $1.29 to meet demand for items under 10 ounces and under $1.50. Smaller, cheaper packages are intended to pull in curious shoppers and help balance health perceptions. PepsiCo is expanding indulgent, social-media-inspired flavors with Dirty Mountain Dew Cream Soda Dew to capitalize on the viral dirty soda trend. Flavor innovation and limited-edition launches, including Coca-Cola Cherry Float in February, are being used to draw Gen Z and younger consumers into the cooler.
Read at Axios
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