""Utah is like land of the Mormon bar, which is all the soda shops that we have. There's one on every corner.""
""We don't drink alcohol or do drugs, and so it's kind of our vice.""
McDonald's announced six new beverages, including three crafted sodas, set to launch on May 6. These drinks embrace the dirty soda trend, which originated in Mormon communities, particularly in Utah. Dirty soda combines flavored syrups and creams with soda, appealing to Mormons who seek alternatives to alcohol and caffeine-free beverages. The term 'dirty soda' was trademarked by Swig in 2014 and gained popularity through the Hulu show The Secret Lives of Mormon Wives, showcasing the cultural significance of these drinks in Mormon society.
Read at Fast Company
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