#digital-media-strategy

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Marketing
fromBoardroom
5 days ago

How Michael D. Ratner Built OBB Media Into One of Hollywood's Quiet Powerhouses - Boardroom

Michael D. Ratner built OBB Media into a billion-dollar content empire by refusing to operate as a vendor, instead positioning the company as a strategic brand partner with elite talent across YouTube, film, and sports media.
fromFuncheap
2 weeks ago
Marketing

Playmakers: The Bay Area Sports Marketing Summit at Lyft HQ (SF)

Modern sports marketing extends beyond game day through digital platforms, streaming, gaming, and esports to build year-round fan engagement and establish teams as comprehensive brands.
Media industry
fromTheWrap
2 weeks ago

A&E Global Media Launches Brand Creative Studio Storyground

A&E Global Media launched Storyground, a creative studio for multi-platform brand storytelling across linear, digital, and social media, partnering with creators like Tiff Baira.
Media industry
fromDigiday
3 weeks ago

Media Briefing: Without transparency, publishers can't tell if Google's Preferred Sources feature benefits them

Google's Preferred Sources feature lacks transparency, leaving publishers unable to measure traffic impact or user adoption six months after launch.
Education
fromThe Drum
1 month ago

GDST on how it used social content to boost school registrations

A targeted social video campaign using Spotlight Films and paid channels increased parental registrations, drove lead conversion, and improved GDST's student recruitment ROI.
Marketing
fromEntrepreneur
6 months ago

Why One Bite Pizza Fest Proves Live Events Win Big | Entrepreneur

Dave Portnoy's One Bite Pizza Fest transformed viral pizza reviews into a live culinary event drawing thousands and significantly influencing pizzerias and sponsor engagement.
fromThe Drum
11 months ago

The Irish Times Group's Gemma Kelleher on the moving goalposts of media in 2025

"The key to our success has been delivering solutions based on a formula of data and creativity, ensuring our advertising efforts yield better results."
Media industry
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