"Girls Day School Trust (GDST), a group of 25 independent girls' schools across England and Wales, commissioned Little Dot Studios (LDS) to build a digital campaign that would create and distribute a content series that showcased the spirit and ambitions of GDST girls from across its school network. This campaign was designed to support student recruitment through lead generation - with parents registering interest in sending their daughters to a GDST school; deliver significant revenue ROI increases through lead conversion; generate corporate partnerships"
"Strategy: The heart of GDST's digital campaign was focused on driving parents to action their interest in GDST by registering with specific GDST schools. This critical step in the enrollment journey was LDS's primary goal and the linchpin for achieving a substantial ROI increase for GDST by converting these leads into paying students. LDS's strategy was to produce a series of "Spotlight Films" and build a full content marketing funnel approach across YouTube, Google (Paid Search) and Meta"
Girls Day School Trust (GDST) engaged Little Dot Studios (LDS) to create a digital campaign showcasing GDST girls' spirit and ambitions across 25 schools. The campaign aimed to increase parental registrations, improve lead conversion and revenue ROI, and attract corporate partnerships and bursary donations. LDS produced a series of "Spotlight Films" and executed a full-funnel content marketing approach across YouTube, Google (Paid Search), and Meta. The creative targeted parents by location and directed them to register interest via the GDST website, Meta Lead Generation forms, or Google Hosted Lead forms. The ultimate objective was converting registered leads into paying students.
Read at The Drum
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