Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency ReportAgencies anticipate growth in media spending for 2024 as most clients increase their budgets while remaining cautious due to economic uncertainties.
The DrumProgrammatic DOOH allows buying audiences, not just locationsProgrammatic DOOH provides a way to cut through advertising clutter
Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency ReportAgencies anticipate growth in media spending for 2024 as most clients increase their budgets while remaining cautious due to economic uncertainties.
The DrumProgrammatic DOOH allows buying audiences, not just locationsProgrammatic DOOH provides a way to cut through advertising clutter
Mastercard's CTO of Operations answers what it means to be a CTO today in financial services and how to catch the right wave in tech - TearsheetThe importance of digital channels in financial services was highlighted during the pandemic, emphasizing the crucial role of the CTO in navigating technological advancements.
What is adaptive retail? 5 key stats on meeting consumers where they areRetail is evolving towards adaptive strategies focusing on convenience and personalization for customers' needs via digital channels.
Why brands are ditching celebs for influencersInfluencers are gaining power in shaping consumer opinions and purchase decisions, signaling a shift in brand marketing strategies.
At Front Row, Accelerating New Routes to the ConsumerConsumers spend 13 hours on tech and media daily, with 'Super Users' spending over 18 hours, presenting challenges and opportunities for brands in 2024.
Why brands are ditching celebs for influencersInfluencers are gaining power in shaping consumer opinions and purchase decisions, signaling a shift in brand marketing strategies.
At Front Row, Accelerating New Routes to the ConsumerConsumers spend 13 hours on tech and media daily, with 'Super Users' spending over 18 hours, presenting challenges and opportunities for brands in 2024.
Leverage Email Marketing: Boost Your ROI with These StatsEmail marketing's ROI can be elusive to track accurately but has a high average return of $36 for every dollar spent in 2024.
Leverage Email Marketing: Boost Your ROI with These StatsEmail marketing's ROI can be elusive to track accurately but has a high average return of $36 for every dollar spent in 2024.
B2B customer acquisition strategies are evolving | MarTechLive events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels.
An overview of effective customer acquisition - LogRocket BlogCustomer acquisition is essential for business survival amid fierce competition and digital proliferation.Adapting acquisition strategies with data insights and customer-centricity is crucial for long-term success.
B2B customer acquisition strategies are evolving | MarTechLive events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels.
An overview of effective customer acquisition - LogRocket BlogCustomer acquisition is essential for business survival amid fierce competition and digital proliferation.Adapting acquisition strategies with data insights and customer-centricity is crucial for long-term success.
Gil Sommer to Lead Product Functions at OpenXGil Sommer promoted to VP, global product at OpenX Technologies, Inc.
Inside NBCUniversal's plans to turn TV into a performance marketing channelNBCUniversal continues efforts to align TV with digital advertising channels.Central to NBCU's proposition is the One Platform Total Audience solution.
Council Post: Appeal To Digital Natives With New B2B Marketing StrategiesMillennials and Gen Z make up 64% of business buyers, and they desire more information, self-service, and choice.Younger generations value peer validation from colleagues and user-generated content, influencing their B2B buying process.
B2B content marketing: Driving success through strategic content creation | MarTechB2B content marketing includes articles, blogs, videos, and whitepapers to engage customers on digital channels.Content must be relevant and tied to the buyer's journey for B2B marketing to be effective.
TikTok Political Content More Confusing & Less Likely to be Trusted, According to New ResearchTrust in political content on TikTok is low compared to other digital channels.