#digital-channels

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Marketing Dive
1 month ago
Marketing

Inside NBCUniversal's plans to turn TV into a performance marketing channel

NBCUniversal continues efforts to align TV with digital advertising channels.
Central to NBCU's proposition is the One Platform Total Audience solution. [ more ]
The Drum
1 month ago
Marketing

The Drum

Programmatic DOOH allows buying audiences, not just locations
Programmatic DOOH provides a way to cut through advertising clutter [ more ]
LogRocket Blog
1 month ago
Marketing

An overview of effective customer acquisition - LogRocket Blog

Customer acquisition is essential for business survival amid fierce competition and digital proliferation.
Adapting acquisition strategies with data insights and customer-centricity is crucial for long-term success. [ more ]
Forbes
2 months ago
Marketing

Council Post: Appeal To Digital Natives With New B2B Marketing Strategies

Millennials and Gen Z make up 64% of business buyers, and they desire more information, self-service, and choice.
Younger generations value peer validation from colleagues and user-generated content, influencing their B2B buying process. [ more ]
MarTech
2 months ago
Marketing

B2B content marketing: Driving success through strategic content creation | MarTech

B2B content marketing includes articles, blogs, videos, and whitepapers to engage customers on digital channels.
Content must be relevant and tied to the buyer's journey for B2B marketing to be effective. [ more ]
Forbes
3 months ago
Marketing

Top E-Commerce Trends Changing How We Shop In 2024

64% of the world's population uses the internet, double the rate from a decade ago.
Consumers will spend nearly $11 trillion on online purchases in 2024. [ more ]
Axios
5 months ago
Marketing

U.S. political ad market projected to reach record $16 billion in 2024

The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.
The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]
Axios
5 months ago
Media industry

Americans flock to TikTok for news

The share of TikTok users consuming news has nearly doubled since 2020.
Americans are twice as likely to prefer getting news on digital devices compared to television. [ more ]
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