As marketers navigate the yearly upfronts amid the trade war, uncertainty looms, reminiscent of the COVID-19 pandemic. This environment has led many brands to consider more cost-effective advertising avenues. Despite challenges, the landscape has evolved significantly, especially with the growth of retail media driven by e-commerce and digital habits. The competition in advertising has intensified across various sectors, including streaming and social platforms like TikTok, pushing brands to adapt and find effective strategies during this tumultuous time.
"I think that some of what we're feeling, in our core, is an awful lot like the uncertainty that we felt during the pandemic."
Collection
[
|
...
]