The campaign will feature CoppaFeel!'s standout ad creative, which will be 'digitally injected' by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!'s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!'s research shows that just over half of young women are confident to start checking their boobs.
Now celebrating its 25th anniversary, Sing for the Cure took the audience on a deeply personal and emotional journey through ten musical movements interwoven with compelling spoken narration designed to inspire and educate. Written collaboratively by ten American composers, the work shines a light on the importance of early detection and the ongoing need for research and support through the stories of individuals, families, caregivers, and medical professionals.