"This season marks the launch of a new partnership between the Cowboys and Novartis, the Official Pharmaceutical Partner of the NFL, dedicated to expanding proactive health education for fans in Dallas and surrounding communities. Together, Novartis and the Dallas Cowboys are encouraging consistent annual exams, screenings, and, ultimately, empowering action around critical health conversations that affect our fans every day."
"Novartis partnered with Cowboys offensive lineman, Tyler Smith, during the NFL's My Cause My Cleats campaign as he supported the Susan G. Komen Foundation. Smith amplified awareness for people living with breast cancer, particularly driving support for the Dallas Cowboys' Star Survivors campaign. The partnership includes digital signage throughout AT&T Stadium this season, encouraging fans to make their health a priority."
Novartis and the Dallas Cowboys launched a partnership to expand proactive health education for fans in Dallas and surrounding communities. The collaboration encourages consistent annual exams, screenings, and empowers action around critical health conversations affecting fans daily. Novartis partnered with Cowboys offensive lineman Tyler Smith during the NFL's My Cause My Cleats campaign to support the Susan G. Komen Foundation and amplify awareness for people living with breast cancer. The effort specifically drives support for the Dallas Cowboys' Star Survivors campaign and deploys digital signage throughout AT&T Stadium to encourage fans to prioritize their health.
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