"She teamed up with Bay Area brand Athleta to redesign their fan-favorite Train Free Bra for Breast Cancer Awareness Month. The limited-edition design has a bold message: "Check These Out" in pink across the front band. "We wanted the bra to carry a message and a bit of buzz," Juszczyk shared. "It's a playful reminder for women to prioritize their breast health through self-checks or mammograms.""
""Athleta is a brand rooted in female empowerment, which aligns so closely with everything I stand for. It just felt like a natural fit," Juszczyk continued. "Athleta really gets how to bring together performance, fabric innovation, and beautiful design and that's exactly what we created. I really feel like we worked so well together in making sure that both of our brand aesthetics blended seamlessly.""
Juszczyk teamed up with Athleta to redesign the Train Free Bra as a limited-edition release for Breast Cancer Awareness Month. The bra features "Check These Out" in pink across the front band, bold graphics, asymmetrical straps, Juszczyk's signature, and a pink ribbon on the back. The design aims to create playful buzz while prompting women to perform self-checks or schedule mammograms. Thirteen percent of sales will be donated to Susan G. Komen. The project draws from Juszczyk's personal connection to breast cancer—her mother died after a 14-year battle—and underscores that early detection greatly improves survival.
Read at Bustle
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