"The campaign will feature CoppaFeel!'s standout ad creative, which will be 'digitally injected' by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!'s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!'s research shows that just over half of young women are confident to start checking their boobs."
"CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of: Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity's core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else."
CoppaFeel! partnered with UK-based in-game advertising company Admix to launch its first gaming campaign using Admix's 'In-Play' solution. The ads are digitally injected into mobile games without disrupting gameplay and will run across multiple genres targeting women aged 18–24. In the UK, one in seven women will develop breast cancer and research indicates just over half of young women feel confident starting chest checks. Ads will appear in popular titles among female gamers such as Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. The campaign aims to encourage regular chest checks so breast cancers are diagnosed early and correctly. Gaming's large global audience and female participation make mobile games an effective, brand-safe channel.
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